Objective 1: Increase financial education awareness and attendance goals.. Objective 2: Reach or surpass current offer goals. Audience: All members nationwide. My work: Craft engaging digital content and compelling calls to action, designed to deepen member relationships.

Target Audiences 1: Fashion, surf and teen culture publications/news outlets, trade publications and wardrobe stylists.

Target Audiences 2: Teens and tweens.

My work: As account manager at Cynthia Michel Public Relations for the Billabong Girls account, I wrote teasers, press releases and media kits. I led both media and client relations. My efforts resulted in repeat media coverage, product placement and client interviews.    

Click buttons to see select Billabong Girls press materials I wrote and select media coverage from the effort.