
Northrop Grumman Employee Exclusive Offer
Omnichannel campaign
13-Month Share Certificate
Objective 1: Increase deposits with a special share certificate offer to Northrop Grumman employees, timed to align with their bonuses.
Objective 2: Increase foot traffic to on-site UNIFY branches on Northrop Grumman campuses for cross-selling opportunities.
Target Audiences: Employees of Northrop Grumman who were receiving bonuses.
My work: Targeted digital banking banners, Northrop plasmas, paid media ads, on campus and in-branch buckslips, and targeted statement inserts.