Objective 1: Increase deposits with a special share certificate offer to Northrop Grumman employees, timed to align with their bonuses. 

Objective 2: Increase foot traffic to on-site UNIFY branches on Northrop Grumman campuses for cross-selling opportunities.

Target Audiences: Employees of Northrop Grumman who were receiving bonuses. 

My work: Targeted digital banking banners, Northrop plasmas, paid media ads, on campus and in-branch buckslips, and targeted statement inserts.