Objective 1:Media coverage in top shelter and industry publications.

Target Audiences: Architects, designers, contractors, affluent homeowners and industry leaders.

My work: As account manager at Cynthia Michel Public Relations, Inc., I collaborated with Walker Zanger’s marketing manager to drive the product launch of Fusion glass tile. I curated a media list to include news outlets on the client’s wish list, as well as other influential industry editors I had established working relationship with. Many of whom said they could always count on me for cut-and-paste worthy copy and supplemental resources that made their jobs easier.

The campaign consisted of meticulously crafted press releases with ready-to-use art, media pitches, client interviews and Walker Zanger showroom visits

The success of the launch surpassed the client’s expectations. Fusion became the new “it girl” in the world of high-end tile. I’ll let the media coverage speak for itself.