Objective 1: Increase awareness of the Western Federal Credit Union brand in new markets and promote special offers.

Objective 2: Write impactful radio copy that leaves the usual stodgy banking speak behind, making the brand voice more relatable with a clear call to action.

Target Audiences: Prospects in new markets and clients and prospects within Western’s national footprint. My work: Pushed the envelope with radio spot content that was more about lifestyle and how Western helps them save money, save time and make money. I incorporated a playful twist or relatable scenario that led to Western as the solution. Hired VO talent and oversaw production.