Content that converts starts by listening to understand the need. That’s where I come in.
Brand Storyteller. Copywriter.
Marketing Strategist. Happy Yogi.
I'm here to help.
Looking for your brand’s authentic voice? Together, we’ll find it.
Ready to elevate your content? I’ve got messaging muscle.
Messaging missing human connection? That’s my superpower.
Made-you-look content with a clear call to action? You bet!
Remote Permanent. Remote Contracted. Long-term Freelance.
A Little About Me
My fascination with words began when my dad challenged me to play a competitive word game when I was a kid. You know the one – where you use letters from a single word to create more words than your opponent before the buzzer screams. Speed, creativity, adrenaline. I was hooked! My fascination quickly snowballed into an obsession. Secretly, I started to peruse the dictionary to outwit my dad. Even when I wasn’t victorious, I won. We won. Our time together, the prize.
Fast forward to my sophomore year of high school. My dad, the word game warrior, lost his battle with cancer. Heartbroken, I turned to the familiarity writing words feverishly. This time, from a place of uninhibited grief and vulnerability. My AP English papers became raw, real and relatable. And I liked it! My teacher, Ms. Hoose, took notice and introduced me to persuasive speech writing and the art of semantics. I kept writing, never wanting to stop. So, I didn’t.
For more than 20 years, I’ve spearheaded omnichannel campaigns for both start-up companies and globally recognized brands. I’m known for creating high-impact content and compelling brand stories, made human. Crafted to convey a brand’s deep understanding of their audiences’ diverse needs. Strategically designed to increase brand awareness, market share and brand loyalty. My areas of industry expertise include financial services, education, architecture/design, fashion, food, wellness, and gift.
If you’re looking for a strategic creative who can see and execute a project from every angle, I’m your person. I’ve served in complementary roles as a senior copywriter/content strategist, digital marketing project lead, publicist, social media manager and assistant director of partnership development.
I find inspiration from the stories of people I’ve met and the places I’ve seen. I brake for yoga, DIY projects and culturally diverse cuisine. My greatest joy is spending time with my husband, daughter and pup, Tallulah.
Holly Martin

Your brand. Above the noise. Sounds good.
Trusted by industry leaders.
Select companies and brands I’ve worked with.
Happy clients around the globe.














A few words from those I’ve worked with.
First Horizon Bank

ARAG Legal Insurance

PeacePartners Inc

First Horizon Bank


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